Superdrug Rebrand Concept- WORK IN PROGRESS

 

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With its vegan-friendly products, affordable prices and over 800 stores across the UK, Superdrug is the second largest health and beauty retailer in the UK.

In my opinion the logo, colour scheme and overall design of the store has become quite dated, and does not reflect the cruelty-free and health conscious aspects of the brand. My idea is to update the branding and logo to keep up with current trends in beauty branding and marketing, without losing the brand’s friendly and accessible feel and affordable prices.

superdrug brief.jpg

superdrug

MOOD BOARD:superdrug rebrand

PACKAGING MOOD BOARD:

superdrug 3

superdruglogo

Initial packaging mock ups. These are extremely rough concepts playing with ideas:

initial design ideas

01 Dispenser Bottle PSD Mockup2

My intention is to produce a label design with versatile, adjustable elements which can be applied to any label shape and size.

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I developed the label design for several products in the Superdrug Skincare range, producing my own vector mockups of the range’s current packaging. I choose to do this mostly because the line is intended to be affordable, and using the current packaging could keep production costs down.

At this stage, I have not yet added any illustrative elements such as the watercolour texture used in the above mockup.

 

Cosmetic-Branding

SUPERDRUG FULL SET-1SUPERDRUG FULL SET-3SUPERDRUG FULL SET-4

 

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Another mockup, with illustrations added inspired by the moodboards I produced
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shopfront concept
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A couple of summery adverts which could work online or possibly in print

 

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store visualisation with posters in the window

grapefruit

 

 

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