Magician’s Nephew Packaging concept

As an extension of the Magician’s Nephew project, I designed a series of packaging, based on the illustrations, which would be used to promote the release of the book.

As the illustrations are full-colour inside the book and therefore would be a part of a luxury product, I decided to extend this high-end appeal by designing a luxury toffee brand, with each flavour inspired by the corresponding illustrations; for example, the ‘Wood Between Worlds’ illustration, which was depicting a calm, quiet scene, is Pistachio and lavender flavour. Both ingredients have a high-end appeal, as they are often used in other luxury products, and the calming effect of lavender aligns with the concept for the illustration.





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