At the end of 2016 I was commissioned by two small businesses to design their logos.
The first is for a hypnotherapy business; the client had a very strong idea of what she wanted in her head, but the first artist she commissioned went off in a very different direction which did not communicate the calming, peaceful impression that the client had hoped for. My version, based closely on her own idea, was exactly what she wanted.
The second logo was a long process of discussions with the client. I drew dozens of thumbnails for her until we landed on this design which can work as both a logo and a logotype. I designed the font myself, which was left rough and wobbly at the clients’ request.
I really enjoy trying my hand at design, especially working with fonts.